Przemek Sobocki

Graduated as an Interior Designer at Academy of Fine Arts in Poland, studying also Fashion Design, then moved to London and eventually ended up in Tokyo. For his first illustration story the TOUCH for 125 magazine he receives Best Editorial 2005 at V&A Illustration Award, UK. Since then he works internationally as an illustrator and art director. Belongs to AVGVST management.

BAG BUGS – new FENDI resort adventure


BUGS BAG – Fendi’s resort collection has juts been launched in a small but quite exclusive gathering at the brand’s Omotesando store. It was done with quite a bit of fun as the whole collection was accompanied with new icon/character – coloufrul, very fury, think cross an owl and angry birds family, cute, fun but twisted cleverly with the moody look in their eyes – this suspicious look you did get. It was quite refreshing seeing characters which are not just cute, as usual, but also with an attitude. Definitely the highlights were the key rings as well the bags with “eyes” and fur trimming. All in bitter sweet colouring for the early autumn season – reds with pale yellows and pale pinks, with a splash of blacks here and there.

together with new friend 😉 – calling him Pimpek or just Muppet

with IWONKA and ond of the Bag Bugs character

There were also a “coasters” with the characters on it – quite pop actually, with the QR code linking you directly to Fendi website where you can find all goodies and information about the resort collection, but most of all you can download a special wallpaper for your screen – really fun and cute!!

the wallpaper

so what do you really know about FENDI? It looks like this classic brand trying to grab an attention also among the younger audience which is great. And indeed we had also a piece of history as during the launch there was projected a fashion movie from 1974 featuring first prey a porter fur-collection by Karl Largerfeld for the brand.]


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