Przemek Sobocki

Graduated as an Interior Designer at Academy of Fine Arts in Poland, studying also Fashion Design, then moved to London and eventually ended up in Tokyo. For his first illustration story the TOUCH for 125 magazine he receives Best Editorial 2005 at V&A Illustration Award, UK. Since then he works internationally as an illustrator and art director. Belongs to AVGVST management.

I touched CHANEL haute couture – New Vinatge – close up


No matters how big part of my work is for fashion and luxury brands I am trying keep my own distance to it. I have some experience working for some of them, to mention Prada or Sergio Rossi, where I learn what luxury product really means. But it looks like the learning process never stops and that`s the most exciting part actually. I was honoured and maybe a bit lucky to have my new “lecture” from one of the most important fashion houses – CHANEL – another lesson. Thanks to Press Office team of the brand I had one of the really rare occasion to view and take part at very intimate presentation for new haute couture collection simply called NEW VINTAGE. There was lady from Paris Press Office, telling CHANEL haute couture history as well as talking about the key looks of the collection. We all sat in the “winter garden” surroundings listen and admire.
Karl Lagerfeld created and partly recreated from CHANEL archive the most important looks for the brand giving them modern twist and as every good vintage piece is, gave them “touch ” of something really classy and ever-lasting.
And those are the most interesting facts stuck in my mind: before 70s there was only haute couture /no ready-to-wear collections/, there are two fittings before the ordered garment is complete, the lucky lady together with the garment receives certificate of authenticity as well as “exclusivity” means that the piece is registered so no other person in the same city can have it,
to make fabrics /where most of them are a masterpieces of embroidery/ and then the garments it takes hundreds of hours – all hand made in Paris by different CHANEL couture houses /different for jewellery and different for gloves, e.g./etc etc And again the texture and the fabrics are the key to the secret of this collection – especially the feather works, amazing patchwork pieces and hand painted sequined parts of the garments are so worth to mention.


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