Przemek Sobocki

Graduated as an Interior Designer at Academy of Fine Arts in Poland, studying also Fashion Design, then moved to London and eventually ended up in Tokyo. For his first illustration story the TOUCH for 125 magazine he receives Best Editorial 2005 at V&A Illustration Award, UK. Since then he works internationally as an illustrator and art director. Belongs to AVGVST management.

my ISETAN windows – last day to witness – tomorrow 18th Sept


Some of you or maybe most of you have seen already one of my the biggest and the best recent projects – a collaboration withPRANKS /production company/ for ISETAN display . For those who are unaware –  ISETAN is one of the leading and well known department stores in Japan – I would say think Selfridges or Harvey Nichols in London. It was my honour and privilege to be part of the project, which including 12 main window displays as well as interiors /floors, cabinets etc/. It is happening now and will ends on Sept 18th. And it is all about mushroom “magical” world and it’s called 2012 ISETAN IRODORISAI.
The project also including collaboration with photographer Suzuki san whose new book about mushrooms, of course, will be out soon.

At ISETAN Shinjuku tomorrow is the last day of its widnows part, inside the store dispaly will be on still for another week or two.

Big thank you to Isetan team, Mju company team and most of all to PRANKS team, especially to art director Sato san and Takuya Sakai who was managing the work, also to my agency AVGVST for their great support!!!


main entrance floor



with my manager Fumiko Sumi /AVGVST/ and Takuya Sakai /PRANKS/



with Sato san – Art Director of the project /PRANKS/



Maciek /AVGVST/, Iwonka /the style insight/ and Jason /H3O/



With Yoshiko and Dior dress behind us


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