Przemek Sobocki

Graduated as an Interior Designer at Academy of Fine Arts in Poland, studying also Fashion Design, then moved to London and eventually ended up in Tokyo. For his first illustration story the TOUCH for 125 magazine he receives Best Editorial 2005 at V&A Illustration Award, UK. Since then he works internationally as an illustrator and art director. Belongs to AVGVST management.

Swinging HERMES


HERMES is the brand which does not do usually big parties for such a young fashionistas…
till now. The well known to everyone Hermes silk scarf are got into a swing mood
all over the planet organising fashion parties like no-others before – it was not only about promotion the product, drinks and amazing catering but we also had live with real swinging band, professional dancers not only performing but also doing swing-class-lesson, you could have your hair and make-up done and goes straight to photo booth with HERMES scarf styled on you, and then have a real swing with swing-dressed-crowd on the dance floor. The venue were quite unusual as well as it was set in theKinema Club in Tokyo suburbia-ish – with a look and mood of a real old cabaret venue you can find back in Europe, but not really in Japan.
It was one of the most enjoyable, fun and up-energy party – with all fashion snobs staying at home I guess. Congratulations to Hermes team. We want more!!!

most of the photos by the Style Insight



Miki from Elle TV and photographer Maciej Kucia /AVGVST/


Barneys New York`s Shiho Koike and art director Peter Stitson/3939shop/


メールアドレスが公開されることはありません。 * が付いている欄は必須項目です