HERMES is the brand which does not do usually big parties for such a young fashionistas…
till now. The well known to everyone Hermes silk scarf are got into a swing mood
all over the planet organising fashion parties like no-others before – it was not only about promotion the product, drinks and amazing catering but we also had live with real swinging band, professional dancers not only performing but also doing swing-class-lesson, you could have your hair and make-up done and goes straight to photo booth with HERMES scarf styled on you, and then have a real swing with swing-dressed-crowd on the dance floor. The venue were quite unusual as well as it was set in theKinema Club in Tokyo suburbia-ish – with a look and mood of a real old cabaret venue you can find back in Europe, but not really in Japan.
It was one of the most enjoyable, fun and up-energy party – with all fashion snobs staying at home I guess. Congratulations to Hermes team. We want more!!!
most of the photos by the Style Insight
Miki from Elle TV and photographer Maciej Kucia /AVGVST/
Barneys New York`s Shiho Koike and art director Peter Stitson/3939shop/